Don Rico Tequila | ¡Ay Qué Rico! | Austin, Texas
top of page

¡Ay Qué Rico!

Whether you’re seeing and hearing the crisp, clean tequila fill your glass, smelling and tasting the natural sugars of cooked agave with a hint of caramel, vanilla, citrus and pepper, or feeling the natural viscosity of this magic elixir in your mouth, Don Rico

is a bold, new artisanal tequila that will... “stimulate your senses”.

4.png
AgaveField.jpeg

STORY

Founder Rick "Rico" Olivo was introduced to the world of 100% de agave tequila in 2008 when he became general counsel of a national tequila brand. Rick grew a new appreciation and love for this sweet elixir from Mexico and set out to learn as much as possible in the years that followed.

 

His journey included many trips to Jalisco, hundreds of tequila tastings, and new friendships in the industry that guided him toward a new vision: to share his life-changing experience with the world. Together with family and friends, they developed a small batch, traditional tequila that symbolizes friendships and creates lasting memories.

Stimulate your senses!

grunge-black-concrete-textured-background.jpg

 EXPRESSIONS

grunge-black-concrete-textured-background.jpg
1.png

BLANCO

This is the foundation for all our tequila and presents a balanced taste and aroma of cooked agave with hints of citrus, herbs, anise and pepper.

grunge-black-concrete-textured-background.jpg
2.png

REPOSADO

This profile is aged for three months in a whiskey oak barrel and presents the taste of cooked agave that fills your palate with caramel, vanilla, oak and citrus.

grunge-black-concrete-textured-background.jpg
3.png

AÑEJO

This double cask presentation is aged first in bourbon oak barrels for three months and then transferred to French oak wine barrels  for an additional ten months.

DON RICO (13).png

¡Ay Qué Rico!

Merch

mexican skull.png
bottom of page